Peak Milk, a leading Nigerian dairy brand produced by FrieslandCampina WAMCO, launched its “Stir A Cause” campaign in celebration of World Milk Day 2025, reaching over 500,000 Nigerians through street activations, supermarket promotions, and social media engagements.
The campaign, focused on raising awareness about the importance of daily milk consumption, also encouraged acts of kindness and nationwide participation in nutrition education.
Speaking at the Lagos event, Peak Milk’s Marketing Manager, Omolara Banjoko, described the campaign as a blend of advocacy and social impact.
“The initiative went beyond traditional product promotion, combining nutrition education with acts of kindness, encouraging Nigerians to support one another while raising awareness about the importance of daily milk consumption,” she said.
The campaign gained further traction through influencer-led outreach, including celebrity Asher Kine, who distributed Peak Milk products and engaged with communities on the streets. This helped drive significant engagement across digital platforms under hashtags like #StirACauseWithPeak and #WorldMilkDay.
Brand Manager, Peter James, highlighted the campaign’s role in reinforcing the brand’s nutrition goals.
“This initiative strengthened our commitment to breakfast nutrition, ensuring families see milk as an essential part of a healthy diet,” he stated.
The campaign’s success reaffirms Peak Milk’s leadership in dairy nutrition and its commitment to health, community engagement, and sustainability.
